Video: Primal Wear"s 2012 Cycle Clothing
Primal Wear have changed direction in recent years (Paul Stevenson/BikeRadar)
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Primal Wear have long been associated with lairy jersey designs, but they"ve mellowed a little over the years, venturing into team sponsorship and the high-end bike clothing market.
In this video from Interbike 2011, company president Dave Edwards explains how the jerseys have evolved from "what"s on the jersey to what the jersey is all about".
Edwards also gives us an overview of Primal Wear"s Evo Corsa shorts which have carbon fibre incorporated into the chamois. This, he says, offers greatly improved anti-bacterial properties compared to most current anti-microbial treatments.
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Eurobike/Interbike 2011The 2011 Eurobike and Interbike trade shows promise to be a massive showcase of the latest bikes and related products available to the public next season. BikeRadar will be there in force to make sure you don"t miss a thing.
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